all new everything October 13, 2015 08:53

 if you're reading this, you've probably noticed — sweet william has a whole new look. the new site is easier to use, more fun to play with, and better for discovering the many wonderful brands we carry.

for customers who met us first in the real world in Brooklyn, Manhattan, or Los Angeles, you'll see our spirit in this new design. for those who come to us online from all around the world, you'll get a better idea of the imaginative, creative soul behind our store.
the next 18 months are going to be big for us, with all the excitement of a new season and a major new addition to the sweet william world coming in the form of FORT WILLIAM, our first-ever in-house line. more on that later...

~ Bronagh